About Us

Based in Rugeley on the outskirts of Cannock Chase, Birch & Ember is run by life long friends Allan & Marc with the help of their young families, 7 kids in total who are very keen helpers!

80% of the products on this website are handmade, hand-poured, designed by them and new products are being added every week.

We've recently introduced our Direct range where we send you a selection of outstanding products directly from the manufacturer. Doing this allows us to save money holding stock and enables us to pass significant savings on to you.

Marc and Allan are bushcraft and preparedness enthusiasts with a variety of experience. Both run the growing YouTube channel AlphaPrepping https://www.youtube.com/alphaprepping which provides tutorials on basic survival in the home and out in the wild. 

The guys are absolutely committed to providing you with the best products which is why almost everything is handmade by them. Being able to control the quality of ingredients and stock levels is paramount. If you're ever unhappy about anything you order, get in touch and they'll sort you out, no quibbles.

Profits from the sales on this website and our YouTube channels are being put towards our ultimate goal of buying a piece of land and planting our own selection of trees to help the environment and provide a place where our Bushcraft and Survivalist friends & customers can come and enjoy the outdoors surrounded by like-minded people.

Birch & Ember YouTube Channel AlphaPrepping YouTube Channel

Come and join the family, you're always welcome.

Allan & Marc.


Birch & Ember Reviews